Aduna is not just an Africa-inspired health and beauty brand. This is a social business on a mission to create demand for under-utilised natural products from small-scale producers in rural Africa — starting with the nutrient-dense baobab fruit. Baobab trees grow in 32 countries and are entirely community-owned.

Their baobab and moringa superfood products boost your natural vibrancy, providing the energy you need to get through the day. Their nutrient-packed powders are best-sellers in beauty halls and health stores across the UK, and their snack bars are some of the healthiest on the high street.