As a home juicer for a number of years, Philip Maddocks noticed the lack of British grown cold pressed juices on the market and decided to make his own. He then designed and built a bespoke juicing facility on his farm in Shropshire and developed the B.Fresh brand.

B.Fresh grown their own product on their own farm, where the fresh produce is pressed and bottled. Where seasonality or climate limits them, they have established relationships with growers in other regions to ensure the highest quality juices all year round.