BeeLine

From A to Bee, BeeLine is an intuitive, navigation device designed to give cyclists control of their journey. This beautifully simple idea uses technology to solve problems faced by many cyclists — The idea was actually born by when friends Tom and Mark both found themselves lost on their bikes.

Instead of showing a prescribed route, shows you the direction and distance to a chosen destination, leaving you to decide which turns to make. Technology, activity and freedom all aligned to make urban cycling both safer and more enjoyable.