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New year’s resolution: become a feel-good brand

Feel good about your new year’s resolution

It’s that time of year when everyone made a ‘resolution’ to the swap pizza for kale and quinoa, but what about your brand goals for this year? The start of the year and the prospect of new year resolutions primes consumers for feel-good branding, aspirational messages and positive values — it’s the perfect time to embrace change and find your brand a purpose.

We’re proposing a New Years resolution, not for you, but for your brand and your consumers. Why not make 2016 be the year you became a Feel-Good Brand?

What makes a feel-good brand?

Feel-Good Brands are dedicated to making a difference; they provide products and services that enrich our lives, improve our future and ultimately make us feel better about the choices we make. These brands are part of a cycle of cultural good that benefits everyone.

Are you a Feel-Good Brand? Here are the 10 key principles you need to adopt.

Do your consumers feel good about your brand?

When you’re passionate about your brand, you can captivate your audience and demonstrate. Passion is genuine. When it's not, people will see straight through it. Sincerity, credibility, positivity, and integrity are essential when you want customers to fall in love with your brand — adopting a feel-good approach is an excellent way of engaging with motivated consumers at the beginning of a new year. Consumer engagement is essential to the success of a Feel-Good Brand, they share their experiences with consumers and shout about their feel-good values. 

‘The New Branding Manifesto: How to make your consumers feel-good about your brand’, is our Feel-Good Brands Report. Here, Beyond and COIN Research investigate the increasing relevance and power of brands that go out of their way to make a positive change. This is a manifesto for how and why this approach can, and should, be part of your brand strategy. Download your free copy of the report here.