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This was the inaugural Feel-Good Brands event. We heard inspirational talks from some fantastic speakers with some fascinating brand stories. We also shared some insightful research and best practice examples of where marketing, retail and product development are using the concept of ‘feel good’ to innovate successfully.

You can read more about the event here.

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Charlie Thuillier, Oppo Ice Cream

Start-up of the Year 2015

Alongside his brother Harry, Charlie runs healthy ice cream company Oppo. Winner of the Guardian’s ‘Start-up of the Year 2015’, with the fastest crowdfund ever from a food & drink company, Charlie’s vision for healthy indulgent foods came about after an expedition in Brazil. After running out of supplies and turning to a diet of wild superfoods, this sparked a love for using natural ingredients to make the most indulgent foods healthy.

www.oppoicecream.com

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Jenny Tschiesche, Lunchbox Doctor

Food science & Marketing

Jenny Tschiesche is an expert in nutrition and helps children, adults and sports teams develop and tailor healthier eating and nutritional plans that suit their specific needs. Founder of Lunchbox Doctor, she is an experienced public speaker on a range of subjects encompassing wellness in the workplace, sports nutrition, stress management through diet and has an extensive knowledge of the nutritional aspects of all matters relating to health and wellbeing.

www.lunchboxdoctor.com

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Andrew Hunt, Aduna

From advertising to Africa

Andrew started his career in the advertising industry, developing and launching consumer brands for companies such as Pfizer and Heinz, before going through a radical life change that saw him move to West Africa. Andrew’s passion for Africa led to the birth of Aduna, a social business whose mission is to create demand for under-utilised natural products from small-scale producers in Africa.

www.aduna.com

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Neil Martin, Natural Juice Junkie

How I Became a Juice Junkie

Recognised as a leading authority on juicing and personal transformation, Neil Martin began the Natural Juice Junkie following his personal experiences with weight loss and nutrition. Having lost weight and regained his health and life though educating himself on juicing and nutrition, Neil is now dedicated to helping others take control of their own health.

www.naturaljuicejunkie.com

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Ruth Marshall-Johnson & Shifra Cook, COIN Research

From Research to Information

Offering a unique combination of evidence-based trend investigation with a rigorous approach to market research, Ruth and Shifra are co-founders of COIN Research. Experienced consultants, they translate deep research into highly effective information for brands and retailers, putting into commercial context merging narratives, trends and cultural behaviours.

www.coin-research.com