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NEXT-GEN MARKETING

The Future of Brand Engagement

At the next Feel-Good Brands event we’ll be taking you on a journey with a thought-provoking discussion on the future of brand engagement. The world of marketing is changing rapidly. With technological innovations being used by marketers around the world, brands are now able to go beyond the realm of ‘lifestyle accessory’ to becoming ‘partners in life’.

In a world so digitally complex, perhaps the most important thing to remember is that we are still human. As technology integrates more and more with everyday life, how will brands make an emotional connection with their consumers?

“How can we harness the power of wireless technology to connect with consumers on a human level?”

Our fantastic speakers will be discussing new technologies and design methods that will totally transform your approach to marketing. You’ll hear some fascinating brand stories, see some real-world examples of next-gen marketing, with a little future gazing to bring you the latest insights into what’s next for brand engagement.

We’re excited to be hosting this exclusive event at The Victorian Loft, Lumiere London on Thursday 7th July from 18:00.

Venue

The Victorian Loft
Lumiere London
1–2 Silex Street
London
SE1 0DW

Agenda

18:00–18:30 Registration and welcome drinks
18:30–18:35 Chair Introduction
18:35–19:30 Speaker slots and discussion
19:30–20:00 Audience Q&A
20:00–20:30 Refreshments, networking and see you next time!

Speakers

We’ll be joined by speakers with some fascinating brand stories. You’ll leave with best practice examples of where technology can help you to innovate successfully, along with some great insights into the future of brand engagement.

Find out more about our speakers for this exciting event:

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Jack Chalkley, Knit

Head Creative Technologist

Jack is Head Creative Technologist at Knit, where he creates digital experiences for brands out-of-home, in-store or within experiential environments. Jack’s team specialises in creating concepts and exploring technologies using prototypes and demonstrators to develop award-winning installations for global brands.

weareknit.co.uk

Alex

Alex Guest, Zingy Life

Innovation for technology ventures

Alex has spent the past 20 years driving commercial growth in entrepreneurial businesses. His particular experience lies in product innovation, customer acquisition and developing partnerships for technology ventures.

zingy.life

Alastair

Alastair Clark, DeadDrop Fitness

Clandestine fitness events

Alastair is the founder of DeadDrop Fitness, the urban adventure race where runners take part in top secret missions across London. This is the gamification of fitness, where players receive dynamic instructions on the move as the event plays out across social media channels.

deaddropfitness.co.uk

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Ruth Marshall-Johnson & Shifra Cook, COIN Research

From research to information

Offering a unique combination of evidence-based trend investigation with a rigorous approach to market research, Ruth and Shifra are co-founders of COIN Research. Experienced consultants, they translate deep research into highly effective information for brands, putting into commercial context merging narratives, trends and cultural behaviours.

coin-research.com

Andy

Andy Brattle, Beyond

Building brands that make life better

As an experienced brand marketing specialist, Andy will be hosting the discussion. In his role as Director at Beyond, Andy spends his days helping ‘Feel-Good Brands’ to really understand their target market, developing successful campaigns across multiple marketing channels.

thisisbeyond.co.uk

More Info

This event is strictly by invitation only and there are limited places available. For further information please contact alex@thisisbeyond.co.uk