In 1999, university friends Rich, Adam and Jon sold their smoothies at a music festival. With some fruit and two bins, and raised a sign above the stall reading “Should we give up our jobs to make these smoothies?” and people are asked to throw their empties into bins marked ‘Yes’ or ‘No’. ‘Yes’ won. innocent began.

Since then, they’ve been making smoothies, juice, bubbles and coconut water from only the finest ingredients they can find. No added sugar, no weird colourings and never ever from concentrate.