Is there anything the coconut cannot do? Vita Coco thinks not, and who are we to argue? The idea for the brand was born when co-founders Mike and Ira met two young women from Brazil in a New York City bar. Shortly after, they hopped on a plane to Brazil, discovered coconut water and hatched a business plan.
Before long, the two friends produced the first Vita Coco. Their coconut water is low in calories, cholesterol-free and their coconut oil can be used for cooking, baking and a dozen wellness and beauty needs. What’s more, it tastes great.