Back in 1967, brother Craig and Greg Sams opened their first organic, vegetarian, macrobiotic restaurant in London called Seeds. Today, their passion for healthy natural foods has seen the Whole Earth brand become a staple in the kitchen of many health conscious foodies.
Whole Earth make the kinds of food we love, nothing but natural ingredients. Craig and Greg created Whole Earth to bring top-notch, organic food to the masses. Their delicious range is growing, and we love the branding and packaging.