How to make your consumers feel-good
Last night saw the inaugural Feel-Good Brands event take place in London. The beautiful Charlotte Street Hotel played host to some inspirational talks, where we introduced some fantastic speakers with some fascinating brand stories to tell. We also shared some insightful research and best practice examples of where marketing, retail and product development are using the concept of ‘feel good’ to innovate successfully.
Beyond developed the Feel-Good Brands platform to showcase the brands that inspire us. These are the brands that make us feel good about the choices we make — brands that make life better. The Feel-Good Brands website is dedicated to showcasing the brands that make a difference; products and services that enrich our lives and improve our future. Whether it’s about healthy lifestyle or an exciting new technology, we love to champion the brands that make life better.
Feel-Good Brands is an exclusive event for senior marketing professionals working in areas of health and lifestyle, food and drink, sports and technology. If you are interested in the hearing about future events, contact us here for more info.
At the Feel Good Brands event we published a report that offers some insightful research on the way brands are going out of their way to make a positive change. The New Branding Manifesto explains how and why this approach can, and should, be part of your brand strategy — your copy of the report is now available here.