Ugly Drinks

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Sugar has quickly become public enemy number one — not only does it impact on our health, but also on our happiness and productivity. Whilst the choices consumers make about sugar are becoming more informed, founders Hugh and Joe didn’t think that meant consumer choice should sacrifice fun for health.

Changing and disturbing the health market drives this tongue-in-cheek Feel-Good Brand to create unsweetened but delicious and refreshing beverages. Infused with natural fruit flavours, the brand want their market to feel good about being good.